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The (abbreviation) full form of TRP is Television Rating Point.
TRP full form, abbreviation, acronym, meaning & additional information
How is TRP calculated?
INTAM (Indian Television Audience Measurement) is an electronic agency which measures TRP. It installs “People Meter” which is an electronic device in a few thousand viewers houses and records data about the channels, tv shows etc watched by them for a period of 30 days. Based on the aggregate of the data, the agency analyses and releases a report of the programs or channels that have higher TRP’s.
The formula for calculating TRP:
Total impressions delivered / Total target audience
TV channels popularity and the show’s popularity depends on the TRP ratings. If a program or a channel has higher TRP’s; the particular channel or shows will get a huge number of sponsors (advertisers) who would place ad slots for a certain amount of time. Hence, having higher TRP is what these programs aim for and these days, most of the channels and shows prefer TRP.