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AIR
The (abbreviation) full form of AIR is All India Radio
Additional information about AIR
All India Radio is India’s largest broadcasting station known in the name of “Prasar Bharathi”. This National Broadcaster has been serving to inform, educate and entertain the citizens since its formation, truly living up to its motto – “Bahujan Hitaya: Bahujan Sukhaya”, which means the main aim of AIR is towards the goodwill and happiness of the people.
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This radio station broadcasts in various different Indian languages. It provides a wide spectrum of bandwidth and telecasts programs in 413 different stations across the country reaching nearly 92% of the country’s area and 99.19 % of the total population. AIR originates programming in 23 languages and 146 dialects.
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History of AIR –
- Sound broadcasting started in India in 1927 with the proliferation of private radio clubs. The operations of All India Radio began formally in 1936, as a government organisation, with clear objectives to bring awareness among the people related to current affairs through the news channels and also to provide a source of entertainment.
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- When India attained Independence in 1947, AIR had a network of six stations and a complement of 18 transmitters. The coverage was 2.5% of the area and just 11% of the population. The rapid expansion of the network took place to post after independence.
- AIR today has a network of 229 broadcasting centres with 148 medium frequency (MW), 54 high frequency (SW) and 168 FM transmitters. The coverage is 91.79% of the area, serving 99.14% of the people worldwide. External services, it covers 27 languages; 17 national and 10 foreign languages.
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AIR SERVICES –
- FM Service – FM service of AIR has two channels which are FM Rainbow and FM Gold. There are 12 FM Rainbow channels and 4 FM Gold Channels. The program content of these channels is the most popular Indian and Western music which was of high interest among the youth of those days. News bulletins and current affairs programmes are also broadcasted through these channels
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- News Service Division – All India Radio now under Prasar Bharathi has the distinction of being one of the major broadcasting organizations in the world. The News Services Division (NSD) of All India Radio disseminates news and comments to listeners in India and abroad. From 27 news bulletins in 1939-40, AIR today puts more than 510 bulletins daily around 52 hours in 82 languages/dialects in the Home, Regional and External Services. Out of these, 89 bulletins are broadcasted daily from Delhi in the Home Service in English, Hindi and other Indian languages. The 44 Regional News Units (RNUs) putout 355 daily news bulletins in 67 languages. This includes news bulletins mounted exclusively on FM ‘Gold’ channel from 22 AIR Stations. In addition to the daily news bulletins, the News Services Division also mounts every day a number of news-based programmes on topical subjects from Delhi and some other Regional News Units.
- Vividh Bharathi and Commercial Service – The popular Vividh Bharathi Service of All India Radio were conceptualized to combat ‘Radio Ceylon’ in 1957. Within no time it proved to be a popular channel of every household. The service provides entertainment for nearly 15 to 17 hours a day. It presents a mix of film music, skits, short plays and interactive programmes.
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