81.Short Essay and Article on SWACHH TOURISM

 Write an article on SWACHH TOURISM in 100-120 words. Mention how the government plans to “re-brand” “Incredible India” with cleanliness, safety and hospitality as the buzzwords. You are Amar/Amrita

Ans.                         SWACHH TOURISM

The cleanliness drive initiated by our change the face of the tourism industry. Foreigners have always considered India to be an exotic place but they could not understand why there was garbage on roads. The bilge °I ‘Incredible India’ has received a boost with Swachh Abhiyan. The government aims to not only build a civic sense in the people but also to ensure hygiene and better living conditions It plans to rebrand the image of India and associate it with cleanliness, safety and hospitality as the buzzwords. In India, we believe in the tradition of ‘Atithi Devo Bhava’ which means our guests are equal to Gods. And one has to persevere to provide the best for the guests Swachh  Tourism will ensure a  better inflow of tourists.

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