171. Short Essay and Article on: Swachha Bharat Abhiyan or Clean India Campaign

Taking help from the information given below and inventing your own ideas, write an article on ‘Swachha Bharat Abhiyan’ or ‘Clean India Campaign’.

Hints:  • ‘Swachha Bharat Abhiyan’ • announced by the PM on 15th August 2014 • launched on 2nd October • addressed a public rally at Rajpath • himself swept parking at Mandir Marg Police Station and pavement in Valmiki Basti • aims to accomplish the vision ‘Clean India’ by 2019 • 3 million govt. employees and students to participate in • the responsibility of all 1.25 billion Indians • not only the responsibility of `Safari Kaamgar’ • mission beyond politics • inspired by patriotism • good response on the social media.

Ans.                      Swachha Bharat Abhiyan or Clean India Campaign                                                                 


Prime Minister Narendra Modi launched his nationwide cleanliness campaign, the `Swachha Bharat Abhiyan’ or ‘Clean India Campaign’ from the Valmiki Bastion 2nd October 2014. Addressing the nation at the launch, Modi asked 1.25 billion people to join the Swachha Bharat Abhiyan’ and promote it to everyone. Modi himself swept a pavement at Valmiki Basti, a colony of sanitary workers. Launching the campaign, Modi reminded the people that cleanliness is not only the responsibility of the Safari Kamgars’ but also the responsibility of 1.25 billion Indians. The Prime Minister assured the nation that `Swachha Bharat Abhiyan’ is beyond politics.

The Prime Minister also started a social media campaign. He invited nine people to join the campaign and they would invite another nine people. He invited master blaster Sachin Tendulkar, Bollywood stars Aamir Khan, Priyanka Chopra, Salman Khan, Yoga Guru Baba Ramdev and industrialists like the Ambanis. The Prime Minister showed his deep concern at mothers and daughters going in the open to relieve themselves. More than 60% of people in India defecate in the open. Constructing toilets in schools and villages, particularly for girls and women, would be the top priority for the government. The Prime Minister also pledged to people saying, “I would not litter and won’t allow anyone to do so”.

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