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KRA — Key Result Area
KRA Full-Form refers to Key Result Area. KRA is basically a concept used for measuring the performance of an individual. Each working role consists of numerous KRAs that define the important areas where the employees must focus on and produce good results. One can say that the KRAs or key result areas consist of around eighty per cent of any work role. The areas pertaining to the shared responsibility occupy the remaining percentage.
An example of the shared responsibility’s areas includes participation in activities that are good for the organization and aiding team members. An example of a key result area is the organization’s image. This KRA usually belongs to senior officers, but all employees make their contribution to the improvement of this area. The majority of the working roles consist of three to five key result areas. If any individual is accountable for more than the mentioned number of roles, he may get overloaded, and his performance graph may see a downward spiral.
Benefits of KRA
There are many benefits of identifying the key result areas. The identification of the KRAs helps individuals in clarifying their working roles. They can focus on the end results as well as the activities. They can set realistic and achievable objectives and goals. The KRAs helps in making value-added decisions. The individuals can align their working roles to the strategic or business plans of the organization they are working in. They can also communicate the purpose of their roles to other team members easily. The prioritization of activities becomes simpler, thereby improving the individual’s management of work and time.
Example of KRA
KRAs can be understood easily by taking the example of a server in any restaurant. For a server, ‘customer satisfaction’ does not come under the key result output, because everyone working in and for the restaurant makes the contribution for achieving this goal. The ‘customer rapport’, on the other hand, does form a key result output for a server. A server is required to develop a good rapport with the restaurant’s customers. Some of the additional KBAs are ‘delivered food and beverages’ and ‘paid bills’.